|PAP Community Foundation wins the Gold Award in the Reader's Digest Trusted Brands Survey 2010 |
PAP Community Foundation was awarded with the Gold Award in the child learning centre category of the Reader's Digest Trusted Brands Survey 2010.
The annual survey of readers identifies brands which appeal most to Asian consumers, and reflects the consumers' choice of their most trusted and favourite brands among others available in the market.
Survey respondents were asked to name their most trusted brand in each of the product categories, and then to rate each brand they named according to 6 attributes - Trustworthiness and Credibility, Quality, Value, Understanding of Customers' Needs, Innovative, and Social Responsibility. Brands which scored higher than their competitors receive a Trusted Brand Gold Award.